In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London.
What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.
We’re Critical Mass, but our friends call us CM. Please call us CM.
Services
Creative/Brand
Experience Design
Transformation
Innovation
Capabilities Digital
Brand Identity
Social Storytelling
Digital Brand Experience & Extensions
DCO/Campaigns
User Experience
User Interface Design
Content Strategy
Media Planning & Buying
E-commerce Solutions
MarTech/AdTech Platforms
Automated/Live Analytics
New & Emerging Technology
Machine Learning & AI
Immersive Content
Apple |
BMW USA |
AT&T |
Peloton |
Nissan Motor Co. |
AirBnb |
BNY Mellon |
Hilton |
Diageo |
1-800 Flowers |
Chris Gokiert | 2023 | Campaign US AOY Shortlist - Agency Leader |
Critical Mass | 2023 | Campaign US AOY Shortlist - Digital Innovation Agency |
Critical Mass | 2023 | Campaign US AOY Shortlist - New Biz Development Team |
Critical Mass | 2022 | Digiday Work Life Awards Winner - Best Rewards & Recognition Program |
Critical Mass | 2022 | Digiday Work Life Awards Winner - Best Mentorship Program |
Euki App | 2022 | Digiday’s Greater Good Awards Winner - Public Health |
Critical Mass | 2022 | Drum Awards for Agency Business Highly Commended - Best Performing Agency of the Year |
Critical Mass | 2022 | Creativepool Top 10 Digital Agency Ranking - #2 |
Alissa Hansen | 2022 | Creativepool Top 25 influential and inspiring Vice Presidents Ranking - #4 |
Chris Gokiert | 2022 | AdRodeo Fellowship Award 2022 |
Clare Hart | 2022 | BIMA 100 - CEO & Leaders |
Neil Cooper | 2022 | BIMA 100 - Creatives & Designers |
Goodcell | 2022 | AdRodeo Anvil Winner - Logo |
AT&T | 2022 | Clio Sports Bronze Winner - Integrated Digital Campaign |
City National Bank | 2022 | American Business Awards Gold Stevie Winner - Brand Experience of the Year: Consumer |
City National Bank | 2022 | American Business Awards Bronze Stevie Winner - Marketing Campaign of the Year: Financial Products & Services |
DIRECTV Serving Up Justice | 2022 | ADCC Gold Winner - Integrated Digital Campaigns |
Critical Mass | 2022 | Creativepool Annual People’s Choice - Best Agency to Work For |
Diageo Malts.com Rebrand | 2022 | Creativepool Annual People’s Choice - Branding |
BNY Mellon | 2022 | Creativepool Annual People’s Choice - Publishing |
BNY Mellon | 2022 | Creativepool Annual People’s Choice - Data |
Critical Mass | 2021 | AdAge Best Place to Work |
AT&T Gif a Little Love | 2021 | Shorty Award Winner - Best Use of Native Advertising |
AT&T Gif a Little Love | 2021 | Shorty Award Winner - Best Media Buying Shoe-String Strategy |
Every Mother Counts | 2021 | ADCC Award Gold Winner - Cinematography |
Every Mother Counts | 2021 | ADCC Award Silver Winner - Direction |
Cereals Canada | 2021 | Indigo Design Award Gold Winner - Branding: Design for Social Good |
Cereals Canada | 2021 | Indigo Design Award Gold Winner - Branding: Food |
Cereals Canada | 2021 | Indigo Design Award Silver Winner - Logos |
INFINITI | 2021 | MediaPost Marketing Awards Winner - Best Interactive Execution |
