Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
We’re Critical Mass, but our friends call us CM. Please call us CM!
Services
Creative/Brand
Experience Design
Transformation
Innovation
Intelligent Production
Capabilities Digital
Brand Identity
Social Storytelling
Digital Brand Experience & Extensions
DCO/Campaigns
User Experience
User Interface Design
Content Strategy
Media Planning & Buying
E-commerce Solutions
MarTech/AdTech Platforms
Automated/Live Analytics
New & Emerging Technology
Machine Learning & AI
Immersive Content
Apple |
BMW USA |
AT&T |
Nike |
Nissan Motor Co. |
Mars Wrigley |
BNY Mellon |
Hilton |
Diageo |
1-800 Flowers |
Delta Faucet |
U.S. Army |
DePaul University |
J&J (Ethicon) |
Airbnb |
Harley Davidson |
De
| M&M’S Spokescandies on Pause | 2024 | Effie Gold - Snacks & Desserts |
M&M’S Spokescandies on Pause | 2024 | Effie Gold - Timely Opportunity - Products |
INFINITI’s The Shift from Value to Valuable | 2024 | Effie Bronze - Automotive - Vehicles |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Cannes Silver - Digital Craft Lions - Technology: Metaverse, New Realities & Emerging Tech |
AT&T's Sleep with Rain | 2024 | Cannes Silver - Social & Influencer - Culture & Context / Use of Humor |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Cannes Bronze - Film / Culture & Context - Social Behavior & Cultural Insight |
Courageous Conversation Global Foundation's Driving While Black | 2024 | D&AD Graphite - Entertainment: Use of AR |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Andy Awards Gold - Idea & Craft |
Courageous Conversation Global Foundation's Driving While Black | 2024 | One Show Bronze - Experiential & Immersive for Good |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Art Director's Club Gold - Design for Good - Motion / Film Craft |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Art Director's Club Silver - Design for Good – Interactive |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Art Director's Club Bronze - Online Video - Online - Single |
Courageous Conversation Global Foundation's Driving While Black | 2024 | AICP Next Winner - Digital Experiences |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Clio Grand - Experience/Activation: Guerrilla |
Courageous Conversation Global Foundation's Driving While Black | 2024 | Webby Winner - Websites / DE&I Webby Winner - Social Campaigns / DE&I Webby Winner - Advertising, Media & PR - Individual: Social Video |
Critical Mass | 2024 | Fast Company’s 100 Best Workplaces for Innovators Winner: Advertising and Marketing Winner: International Winner: Large Companies Winner: General Excellence |
Critical Mass | 2024 | WorkLife Awards Winner: Employer of the Year Winner: HR Team of the Year |
Critical Mass | 2023 | Most Innovative Agency |
Critical Mass | 2023 | Fast Company Best Workplaces for Innovators |
Critical Mass | 2023 | Campaign US Agency of the Year Silver: Digital Innovation Agency |
M&M'S Spokescandies on Pause | 2023 | Cannes Lion Gold - Creative Strategy/Food & Drink |
M&M'S Spokescandies on Pause | 2023 | Cannes Lion Bronze - Creative Strategy/Brave Brands |
M&M'S Spokescandies on Pause | 2023 | Cannes Lion Shortlist - Creative Strategy/Market Disruption |
M&M'S Spokescandies on Pause | 2023 | Cannes Lion Shortlist - Entertainment/Brand Partnerships |
M&M'S Spokescandies on Pause | 2023 | Cannes Lion Shortlist - Engagement/PR |
M&M'S Spokescandies on Pause | 2023 | One Show Silver - Integrated Campaign |
M&M'S Spokescandies on Pause | 2023 | One Show Bronze - Cultural Driver |
M&M'S Spokescandies on Pause | 2023 | One Show Merit - Immersive Craft |
QuickBook's Think Ote | 2023 | Effie Gold - Multicultural Services |
QuickBook's Think Ote | 2023 | Effie Bronze - B2B Services |
AT&T Gigillonario | 2023 | Effie Bronze - Multicultural Services |
DIRECTV's GOATbusters | 2023 | Effie Finalist - Performance Marketing |
Diageo's The Bar | 2023 | Art Director's Club Shortlist - Branding Systems |
AT&T's March Madness | 2023 | Internet Advertising Competition - Best of Show |
Critical Mass | 2023 | Webby Honoree - Professional Websites |
Critical Mass | 2023 | W3 Award Best of Show - Website Best Home Page |
DIRECTV's GOATbusters | 2023 | Shorty Award Bronze - Brand Awareness |
U.S. Army's Know Your Army | 2023 | Jay Chiat Silver - Brand Pivot Strategy |
QuickBook's Think Ote | 2023 | Jay Chiat Bronze - National Strategy |
Nissan's Defy Convention | 2023 | Digiday win - Best In-Game Strategy |
Critical Mass | 2022 | Digiday Work Life Awards Winner - Best Rewards & Recognition Program |
Critical Mass | 2022 | Digiday Work Life Awards Winner - Best Mentorship Program |
Euki App | 2022 | Digiday’s Greater Good Awards Winner - Public Health |
Critical Mass | 2022 | Drum Awards for Agency Business Highly Commended - Best Performing Agency of the Year |
Critical Mass | 2022 | Creativepool Top 10 Digital Agency Ranking - #2 |
Alissa Hansen | 2022 | Creativepool Top 25 influential and inspiring Vice Presidents Ranking - #4 |
Chris Gokiert | 2022 | AdRodeo Fellowship Award 2022 |
AT&T | 2022 | Clio Sports Bronze Winner - Integrated Digital Campaign |
City National Bank | 2022 | American Business Awards Gold Stevie Winner - Brand Experience of the Year: Consumer |
City National Bank | 2022 | American Business Awards Bronze Stevie Winner - Marketing Campaign of the Year: Financial Products & Services |
DIRECTV Serving Up Justice | 2022 | ADCC Gold Winner - Integrated Digital Campaigns |
Critical Mass | 2021 | AdAge Best Place to Work |
AT&T Gif a Little Love | 2021 | Shorty Award Winner - Best Use of Native Advertising |
AT&T Gif a Little Love | 2021 | Shorty Award Winner - Best Media Buying Shoe-String Strategy |
