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Carmichael Lynch

Advertising Agency

Minneapolis, USA
About

Come together, stand apart. That’s our how and why neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work.

Specialities

Our full-service capabilities include brand planning, multicultural strategy, creative and design, digital, media planning and buying, public relations, social engagement, integrated production, content development, CL Labs (in-house studio) and marketing analytics.

At Carmichael Lynch, everyone — across all departments — is responsible for bringing great big category-redefining ideas to our clients. This means we need to collaborate in novel ways and that’s why we’ve built our company to run entirely differently from traditional advertising agencies. We have built our agency and all its processes on a model of cooperation between our interdependent capabilities. This allows us to provide our clients with the kind of seamless collaboration they need and more importantly, enables us to deliver truly holistic consumer experiences. We consistently hear that our approach is both unique and refreshing and it helps brands stand apart. While we love putting our full, integrated team to work on a challenge, we can also break apart our services as media planning and buying AOR through CL Media and as public relations AOR through Carmichael Lynch Relate.

Clients

BJ’s Restaurant & Brewhouse, Bluecoat Gin, Burlington, Bush’s Beans, Formica, Garden of Life, Girl Scouts of Eastern Pennsylvania, Havertys Furniture, HGTV Home by Sherwin-Williams, HI-CHEW, Houston Texans, Independence Blue Cross (IBX), Insomnia Cookies, J.Jill, Korbel, Main Line Health, Maker’s Mark, MasterBrand Cabinets, Nemours Children’s Health System, Nestle Health Science (including BOOST, Garden of Life, Nature's Bounty, Nuun Hydration, IBgard, Puritan's Pride, Solgar and Vital Proteins), One Mighty Mill, PatientPoint, Pennsylvania Liquor Control Board 
(PLCB), Philadelphia Convention & Visitors Bureau (PHLCVB), Post Consumer Brands, Red Robin, Saputo Dairy (including Frigo, Frigo Cheese Heads, Vitalite, Montchevre. Treasure Cave and Stella), Subaru, Sunbrella, Thomas Jefferson University Hospitals, Tufts Medical, United States Golf Association (USGA), Valspar, Xcel Energy, Xfinity, Yuengling

Awards

At Carmichael Lynch, we don’t simply offer an integrated solution. We are industry leaders across every service offering, as proven by our consistent award wins for integrated client campaigns and discipline innovation. A small sampling of recent recognition includes:

- 19 Effie awards in the last five years, including an Effie 5 for 50 finalist, which recognizes the most effective marketing over the last 50 years
- Four-time 4A’s Jay Chiat Award for Strategic Excellence winner  (including winning twice in 2023)
- Webby Award winner for Best Social Campaign and honoree in the Diversity, Equity & Inclusion Social category
- 2025 Best of Design winner at AdFed Minnesota's The Show
- 2024 D&AD award winner
- 2025 Award of Excellence Winner, Communication Arts - Advertising
- Six-time ADDY award winner in 2024
- Seven-time Adweek Media Plan of the Year winner (two wins in 2023)
- 2024 Media Planner of the Year winner
- More than 15 MediaPost OMMA Awards (including 2023 Best in Show), honoring the best in online media, marketing and advertising
- Three-time Shorty Award winner in 2024 and Social Impact finalist in 2023
- PRWeek 2023 Campaign of the Year
- Global SABRE Award winner, a designation reserved for the top 40 campaigns in the world

Additionally, our above-industry-average ability to recruit and retain talent speaks to the connection our employees feel to each other, to the agency and to the work, with 92% saying they feel well-supported by the agency and 99% saying they are proud to work here, according to our employee surveys. Best Places to Work award wins from organizations like Ad Age (eight-times, including most recently in 2025) and the Star Tribune (13 consecutive years) are a nice validation that we have created a special culture here at Carmichael Lynch that attracts the best talent for our clients.

Contact
Company Type
Advertising Agency
Associations
4A's (USA)
Network
IPG
Contacts
Julie Batliner
President & Chief Growth Officer
julie.batliner@clynch.com
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