BRC Imagination Arts is a full-service strategy, design and production company that translates brand and cultural stories into transformative human experiences. For 45 years, we’ve been at the forefront of our industry, helping our clients build more meaningful, enduring relationships with audiences around the globe.
Our work has been recognized with over 500 awards for some of the most acclaimed brand, cultural and event destinations in the world.These include Johnnie Walker Princes Street, Great Wolf Lodges, the Rock and Roll Hall of Fame, Las Vegas Raiders’ Allegiant Stadium Tour, The Grand Ole Opry, The Heineken Experience, The Henry Ford Museum of American Innovation, Jameson Distillery Bow St., and numerous World Expos - most recently Osaka 2025.
Founded by Bob Rogers, BRC has always been known as a group of creative entrepreneurs and narrative designers, born from a marriage of the rich traditions of Hollywood, theater, magic, design, innovation, and global attractions.
While we’re proud of our history, our primary focus is on what’s next: how we can combine Deep Story™ with our business intelligence to create the next great experience, one that takes millions of people on a transformative emotional journey.
Story and Experiential Strategy, Concept Planning and Design, Experiential Production and Delivery, Story Development, Scripting and Training, Media & Interactive Production for Brand Experiences, Brand Destinations, Brand Homes and Tours, Brand Flagships, Museums and Cultural Attractions, Music and Sport Experiences, Immersive Attractions, Tourist Destinations, World Expo Pavilions and Global Events.
BRC Imagination Arts works with a wide variety of brands and holding companies including Johnnie Walker, Ford Motor Company, Boeing, Coca-Cola, Caterpillar, Google, Amorepacific, Harrod's, Hershey, Disney, Dreamworks, Absolut, Jameson, Molson Coors, General Motors, Don Julio, Volkswagen, Pernod Ricard, Las Vegas Raiders, Grand Ole Opry, Universal Studios, Guinness, Nickelodeon, Jim Henson's Creature Shop, Crayola, Heineken, Michelin, 24Hrs Le Mans, Nestle, Talisker, Pilsner Urquell, China Mobile, China Telecom, Pilsner Urquell, Campari Group, Diageo and many more.
