“How can we get our brand into culture?” (Said by every marketer, ever, since c. 2015)
It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.
What brands do must be enduring, meaningful and sustainable.
HEAR:
How your brand can make a meaningful (non-exploitative, non hijacking) impact in culture
Why you should play the long-game, why is patience key and how should you sustain the momentum of cultural endeavours
What “good” cultural intelligence really means and how your brand can make a meaningful (non-exploitative, non hijacking) impact in culture
How you can get business buy-in to what might be perceived as “risky” or nontraditional marketing activities and convince internal stakeholders of a financial and brand payoff
Why misfires are inevitable, how can you mitigate them, and what you can learn from those who have been there, done that
