Bartle Bogle Hegarty (BBH) is one of the world’s most renowned advertising agencies, founded in 1982 by John Bartle, Nigel Bogle, and John Hegarty. BBH Singapore was established 27 years ago and has since evolved into a global creative powerhouse for brands with bold ambitions. Driven by a maker spirit and wired for a world where trends emerge from all corners, BBH Singapore helps brands resonate with an ad-averse generation by fueling fandoms and sparking cultural moments.
BBH Singapore is a soup-to-nuts global creative agency for brands with bold appetites.
We’re wired for a world where trends pop up from all corners. Where cool is constantly redefined. We make brands that matter to an ad-skipping generation. We go where others won’t – and even made up a saying to prove it.
We use the power of difference to make a difference.
Our 102 black sheep bring perspectives from over 27 markets with roots in subcultures you've never heard of and hobbies that keep things interesting. The outcome? We dream up ideas that if we’re being honest the world hasn't quite seen before.
BBH Singapore has earned significant accolades, including being named a top 5 global Creative Agency by Campaign in 2021 and Ad Age's International Agency of the Year in 2018. In 2024, Campaign Southeast Asia honoured BBH Singapore with Creative Agency of the Year, Campaign of the Year, and Brand Experience Agency of the Year awards. The agency also secured the 2024 Agency of the Year title at the Effies Singapore and ranked in the top three at Kantar’s Global Effectiveness Awards.
