The BBC’s mission is to act in the public interest. Serving all audiences by informing, educating and entertaining.
BBC Creative is here to help deliver on that promise.
We connect the dots between all the amazing stuff the BBC does and the ever-changing external context. Finding the most potent and compelling way for the BBC to show up, wherever you meet it.
And in a world where everything is available with click of a button and attention spans are shorter than ever, we can no longer expect our audiences’ attention, we have to earn it.
That’s why we always ask:
‘How will this get people talking?”
It’s not a silver bullet, it’s a mindset the drives every decision we make. ‘From scene selection in an edit’ to ‘making earth defending initiatives’.
In a nutshell, BBC Creative want to get people talking about the BBC, leaving a positive mark on popular culture.
