BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
BASIC/DEPT® is a global agency that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and culture — across the world.
We conceive and create experiences that immerse consumers in the brand through a combination of utility and creativity.
We go beyond best practices and build best-in-class D2C channels that drive commerce, shape culture, and define categories.
We create identities, platforms, and activations that differentiate brands and position them to matter in culture.
We identify and create digital products and services that create revenue channels and help brands thrive in the new economy.
Google
Our embedded partnership with Google is as deep as it gets. We're the lead creative agency for Google Store and provide strategy, design and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC's brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
Wilson
A reimagining of Wilson's brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand's 108-year history. Read our full case study here.
Patagonia
Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here.
Rad Power Bikes
An eCommerce experience driven by a sustainability-powered vision. Read our full case study here.
