AnalogFolk Sydney
Advertising Agency
Sydney, Australia
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A:Level 6, 2-12 Foveaux Street, Surry Hills, 2010
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We are a global digital creative agency.
We use digital to make the analog world better.
Digital technology is the most disruptive force the world has ever seen. It has the power to connect everything and enable the most magical experiences. Unfortunately, it can also create unforeseen problems and make life worse.
You see, technology itself is neither good nor bad. It’s how we use it that really matters.
So, as brands, we have a choice to push people away or pull them toward us. Interrupt them with brand spam or create marketing that helps them achieve things. Expect them to endure complex journeys or design around their needs. Play fast and loose with their data or use it to their benefit.
Our purpose is to help brands use digital technology in ways that make the analog world better.
Specialities
Strategy and consultancy
We help clients define strategies and transform their businesses, allowing them to create new value through digital technologies.
Using our Folklore framework we can help you build a more purposeful brand strategy; our innovation hubs will help you design more progressive digital thinking into your business; we can help you develop and incubate new digital-first business models, our change management specialists can help you land new business or operating models smoothly, and we set up bespoke training/upskilling programmes designed to enable clients to execute even the most advanced digital processes or ideas.
Intelligence
We help clients improve their performance by putting data at the heart of their business.
Our capabilities include embedding data in your current processes to unlock new insights; enhance your messaging by better understanding context; achieving personalisation at scale; and improving your performance through effective measurement & optimisation.
If you are earlier in your journey, we can help you develop your vision and strategy for the role of data in your business; establish new operating models that enable your teams to leverage the power of data; and building environments that enable you to take ownership of, and monetise, your data.
Products & Services
We help clients create valuable digital experiences that are inspired by a deep understanding of customer behaviour, enabled by technology and connected by data.
Our specialists will enable you to understand the value created by your digital ecosystem; unlock insights into your customer behaviours as they navigate critical user journeys; define, design & develop innovative new products and services that deliver new value for your business; and establish dynamic content publishing models that ensures digital ecosystem continuously builds a stronger relationship with your audience.
Data Intelligence
We help clients achieve better results from their marketing activity by bringing together creativity, technology and data.
Our strategy team will work with you to develop your digital communications strategy; elevate your brand through transformative creative ideas; plan, concept and produce breakthrough campaigns; establish your brand’s editorial positioning; create and publish valuable content at speed; and unlock new value from your customers through new approaches to building loyalty.
Clients
Hyundai Australia
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