Background
Adtoox was started in 2007 by Emil Brolin (CEO) and Oskar Milton (CTO), both with comprehensive experience within the broadcast media industry. The objective was to build a new generation of distribution services.
We have great respect for the people working in this industry, and the challenges they face daily. Combining our insight with the vast potential front edge technology now have to offer, we strongly believe we have managed to, like no other, create the perfect symbiosis between ad delivery workflows and technical solutions.
- Emil Brolin, CEO
The service was launched in Sweden in May 2008. Shortly after, Adtoox became recognized by the Committee of TV advertisement as the most powerful and cost efficient distribution tool in Europe.
As of September 2008 the entire Swedish media industry decided to stop delivering adverts via tapes or ftp. All commercials (no exceptions) were instead handled via Adtoox.
You can´t get any better credentials than that, having an entire media industry uniting behind the service. The feedback we received was direct and truly exceptional. Without having any sales person hired (at that time), Adtoox grew by itself. We launched four new markets in 2009. Today, some years later, Adtoox is one of the largest suppliers in Europe, managing more than 130.000 ad deliveries each year. We offer local sales, business development and support for each market. Our systems development team is stronger than ever. We build nearly all services internally which allows us to advance and adapt like no other.
- Emil Brolin, CEO
Adtoox distribution service is available for TV, radio, cinema, online, mobile, tablets and DOOH.
Want to know more? Don´t hesitate to visit our website at www.adtoox.com and contact your local office.
We will be at the Cannes Lions on the LBB Beach - let us know if you are there by calling Roland Nihlmar at +46723117924 or Ken Holden at +447969147206, we would love to meet you!
Adtoox enables the user to streamline the entire workflow and provide real time control to all parties. This further secures that no information is missed or any action forgotten. Moreover, Adtoox always knows what is to be delivered, when, where and by whom. Hence, Adtoox can send automatic notifications or reminders if an action, crucial for the delivery, has not been managed according to deadline. Also, by streamlining metadata input, matching and ingest is easier than ever.
Despite all integrations possible, Adtoox does not require all parties to be integrated. Restrictions can be set up for each client. For example, a production company can manage all services by themselves. Additionally, a broadcaster might use several distribution services whereof just one is Adtoox. Our agile organization is set up to handle any request put before us.
