Consultants to the marketing industry, we’re dedicated to fixing the marketing operating model so marketing can do its job. We work shoulder-to-shoulder with marketing teams to sort the how — people, partners, process, and platforms — so they can unleash the what: great strategy, creative, media, and data.
With 50 years of deep, hands-on experience across brands and agencies, we speak marketers’ language and bring unmatched expertise to the challenges they face today. We're not here to provide off-the-shelf solutions — we listen, tailor, and challenge to build effective, fit-for-purpose models that drive performance and elevate marketing’s impact in the boardroom.
At AAR, we believe marketing thrives with the right operating model. When it’s working, marketing gets its voice—and its seat—at the top table. We’re here to make that happen.
Potential. Unleashed.
Our Manifesto: Making Marketing Work
Marketers are brilliant at the what — strategy, creativity, media, data, and customers. But too often, the how gets overlooked.
How marketing actually gets delivered — through people, partners, process, and platforms — is rarely given the attention it deserves. And yet, it’s the operating model that turns big thinking into real impact.
In a world where marketing is under intense scrutiny, and where tech and data dominate the agenda, we believe something crucial is missing.
We exist to change that.
We help marketers build the operational backbone that turns strategy into success. Because when the Marketing Operating Model (MOM) is right — everything works.
We’re the ones who get excited about the things most marketers don’t focus on. We dig deep into the machinery of marketing delivery. We fix what’s holding you back. We re-engineer your model to be sharper, faster, smarter. We give you clarity, capability, and confidence.
Simply, we help you shine.
Our clients come from many sectors and range in size from established international brands to fast growing companies and charities. Below is a small selection to give a flavour of our work:
MoneySuperMarket
Organix
SSE
Barnardo's
Greene King
Trip Advisor
KFC
American Airlines
Co-op
Heineken
BMW
John Lewis
BBC
DFS
Bill and Melinda Gates Foundation
ECB
Just Eat
Subway
Save The Children
3
Thinkbox
airbnb
Travel Republic
Zoopla
Tetley
Alzheimer's Society
Freesat
