If you’re thinking you can win with consumers today by only talking to them, and not with them, well, we might not be the agency for you.
Simply put: We don’t do passive.
We make work that people want to share, engage with and talk about.
Work people want to participate in.
Sure, we can talk social-first, non-traditional, above and below-the-line campaigns and funnels til we’re blue in the face.
But to us, participation is bigger than any single platform.
And communities believe in more than platforms, trends and RTBs.
They believe in reasons to engage.
They believe in topics to discuss.
They believe in moments to connect.
They believe in opportunities to share.
Engage
Discuss
Connect
Share
Today, the most impactful way a brand can build long-term business success is to constantly invite participation from the communities it touches.
To make them
laugh
scream
yell
clap
cry
grab a friend
and share
to make them feel something and then take action.
It’s time to embrace the tidal shift that’s seen your audience move.
from analog to digital
from lay back and watch, to squad up and stream.
from social display to more ways to play in social.
True brand relevance isn’t built in isolation.
It’s built through participation with many.
And we are here to help.
Participation drives loyalty.
Customers who are highly engaged with a brand are 50% more likely to make repeat purchases and 70% more likely to recommend the brand to others.
-sourced from Harvard Business Review
Participation is currency.
In five years, the creator economy has gone from barely existent to 120 million content creators generating $75 billion of revenue.
-sourced from Citigroup
Participation drives business impact.
Fully engaged customers represent a 23% premium in share of wallet, profitability, revenue and relationship growth compared with the average customer.
-sourced from Gallup
Participation is and always will be the future.
Today’s social creators and gamers are tomorrow’s Web3 artists and blockchain entrepreneurs—and as the world embraces an even more decentralized marketplace, the days of one-way, analog, take it or leave it, passive brand messaging are in the rear view.
