Born in 2025, the Effie LIONS Foundation is a global nonprofit committed to nurturing the next generation of marketing talent around the world. When the Effies joined forces with the Cannes LIONS® family, the remaining nonprofit became the Effie LIONS Foundation.
We are committed to providing training, learning, and professional development for all students. We believe everyone should have the opportunity to build a successful career in marketing; that’s why we put a special emphasis on bringing underrepresented groups into the industry.
Our current offerings consist of our Effie Collegiate program and online resources, including LIONS digital tools, intended to serve any student, anywhere.
Our Mission
We open doors for students worldwide—especially from underrepresented communities—guiding them toward fulfilling marketing careers where they thrive, belong, and succeed.
What We Do
Leveraging our real-world experience, we offer innovative programs and training to equip undergraduate students around the world for success in marketing.
We ready students from all backgrounds to launch their careers, where they will grow brands and businesses that change culture.
In-Person Learning
The Effie Collegiate® program inspires and educates students with the opportunity to create marketing strategies that solve real business problems for today’s leading brands.
Online Learning
Undergraduate students at participating universities have access to world-class digital resources that immerse them in the fast-changing marketing landscape. These resources curate the latest examples of marketing excellence at work in the real world.
