Block Report is a data-led, social PR agency built around a single product.
A regular report that combines cultural data with low-cost, non-traditional creative solutions to help brands generate fame beyond the feed.
Not just likes, comments, and shares but real-world talkability that will help break the block.
Block Report is a new, highly innovative agency that uses cultural data to identify exciting creative opportunities for brands, to help drive cultural salience and brand talkability.
We use low-cost, non-traditional, creative solutions (think tactical OOH, open letters, petitions etc) to generate what we call ‘fame beyond the feed’. Not just likes, comments and shares on social but real world talkability and newsworthiness: it’s social PR.
We are working with future-facing brands such as KFC, itsu, Pentland Brands and Riverford. We work closely and collaboratively with their agency partners, ensuring consumer and cultural insights sit at the very heart of the strategic and creative process.
We are obsessed with talkability as a proxy for cultural salience.
KFC, Itsu, Pentland & Riverford