Beardwood&Co. is a woman- and queer-owned independent branding agency that illuminates possibilities to amplify brand growth with big creative ideas made to thrive in the real world.
From original insights to building the full brand experience, our big ideas don’t live in decks or on paper—we deliver actionable insights, strategies, designs, and experiences that break through category barriers and deliver on human needs.
We’re big agency rebels without the egos, bureaucracy, or BS. Being independent for over 20 years means we adapt faster when we see an opportunity.
The demands on marketers and brands are more complex than ever. The volume of platforms and channels required to create a cohesive brand world is exponentially different today. So, we quickly build teams that bring together the right expertise for the challenge. Our center of gravity is NYC, and we have a fully distributed team across the US and Europe.
Bring us your juiciest brand challenges. We can’t wait to tackle them with you.
Success is based on real-world results, whether stated preference, sales growth, or employee engagement. We have proof and data of the following results: During the six months following the Hill’s Science Diet redesign, the brand grew 17% compared to the six months prior, representing an annualized increase of approximately $100 million. Sabra's sales increased 11% following the brand redesign. For Light & Fit, we increased consumer purchase preference by 34%. Our work with Pottery Barn Brands turned their declining sales into a growth trajectory within six months of the rollout of our positioning, messaging, and aesthetic pillars.
Brand Strategy
- Insights + Culture
- Brand Positioning
- Storytelling+ Messaging
- Brand Architecture
- Innovation + NPD
Brand Identity
- Visual Identity
- Naming + Verbal Identity
- Brand Universe
- Motion + Sonic
- Brand Toolkits + Governance
Brand Experience
- Brand Launch
- Packaging Design
- Website
- Campaign + Content Strategy
- Structural Design
- Engagement + Training
Most of our client partners are national and global brands.
Clients include Colgate, Danone, Hyatt, Corona, Sperry, Pottery Barn and Newell Brands. We do work with ascendent start-ups and influential non-profits, including S’well, EOS, and Enterprise Community Partners, the nation’s largest housing non-profit.
We are an award-winning agency with 20 years of proven success:
- Nielsen Design Impact Award
- GDUSA American Package Design Award
- Dieline Designalytics Effectiveness Award
- PAC Global Packaging Award Best-in-Class
- Inc. Fastest Growing Companies in America
- EY Entrepreneurial Winning Women
Success is based on real-world results, whether stated preference, sales growth, or employee engagement. We have proof and data of the following results: During the six months following the Hill’s Science Diet redesign, the brand grew 17% compared to the six months prior, representing an annualized increase of approximately $100 million. Sabra's sales increased 11% following the brand redesign. For Light & Fit, we increased consumer purchase preference by 34%. Our work with Pottery Barn Brands turned their declining sales into a growth trajectory within six months of the rollout of our positioning, messaging, and aesthetic pillars.
