Our mission Change Behaviour for the better 23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives.  We’re independent, award-winning and work with leading businesses, charities and government.  In an era when consumers place more value on purpose, our Do.Feel.Think. philosophy means we focus on the immediate action that can drive long-term change and deliver work to engage audiences through the most relevant channels, close to the point of purchase, influence or change.  Our philosophy Every creative agency says that they do things differently. But we actually do. And everything we work on uses the same approach: getting people to do something (and do it now) for a brand or cause – is a powerful way to make them feel and think differently. It changes their behaviour and attitude.