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Huawei - Ultimate Design

Huawei

27/10/2023

FutureDeluxe

Design Studio

London, UK

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27/10/2023

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Credits

Agency / Creative

Music / Sound

Animation

Set to impress and captivate, Huawei’s unveiling of its first gold smartwatch takes viewers on a journey, revealing opulence and visionary aesthetics in the ongoing pursuit of beauty.

Explore your world

A graceful exploration of shimmering gold and brushed zirconium combined with brand-new technology for Huawei and timeless craftsmanship.

The film draws the viewer to primal beginnings of raw materials as abstract rocky structures break apart, transforming the beginning of time. We follow an individual piece of gold as it finds its place on the watch bezel as we watch the formation of a sophisticated and elegant timepiece.

Research & development

The brief was initially product-focused, FutureDeluxe wanted to develop a universe for the watch to live in, adding a sense of mystery and depth to the announcement story without overriding the primacy of the product. The film sees the celebration of a black nanocrystal ceramic bezel and six shimmering 18K gold inlays set around the latest in wearable tech.

About FutureDeluxe

Create the Future.

We’re a global creative studio with offices in London, Los Angeles, New York and Sydney. We combine design, technology and moving image to craft aspirational visual experiences for future facing brands.

A diverse group of artists, directors, designers and creative technologists with experimentation and innovation at our core.

From concept through to final delivery, we collaborate with brands to explore, imagine and define their future vision.

Our Values.

Experiment. We are curious and driven by the new.

Collaboration. There are no single players.

Quality. Chase perfection.

People first. Killing it with kindness.

Future Family.

Our team is built around a simple ‘people first’ approach. We believe in creating a diverse and inclusive, family culture that supports, inspires and fosters a unique creative environment. This in turn leads to an award winning team, crafting world class creative.

Our ‘Worldwide Future Family’ has a constant hunger to create work which has never been seen before, to break new ground and as a team, push each other and push the boundaries of what’s possible in everything we do.

Our Future is Diverse.

We are committed to changing ourselves, and our industry for the better. Right now our studio, and our industry as a whole, are under-represented when it comes to racial and gender diversity. We want to create a future that allows women and people from diverse backgrounds to excel within the design industry.

By partnering with art and design schools we hope to tackle inequality within our industry, starting at a grass roots level. Our mission is to educate, influence and encourage more diverse young artists to enter the industry and become role models for future generations.

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