Coors Light - Fanxiety Scarf

The Coors Light Chill Fanxiety Scarf was designed to help Leagues Cup fans keep their cool when the games get heated. It has built-in cold gel packs, acupressure massage balls, fleece pockets and integrated beer holder koozies to keep things Chill in stressful moments.  

U&U created both the exterior design of the scarves as well as the product design for all integrated features on top of handling fabrication and fulfillment of the scarves. We also designed and fabricated special influencer packages sent out to a selection of lucky fans.