Verizon - The Met Replica

Verizon wanted to use the power of its technology to connect young people to art in a new and culturally relevant way. So together we collaborated with The Metropolitan Museum of Art in NY City to create a connected digital experience that blends entertainment and education.

‘We created an experience that brings art and history to life in a way fit for the digital age. Our goal was to make the museum visit an adventure that kids would never forget. It’s about igniting their love for learning, sparking their imaginations, and showing them that history is so much more than static objects in a glass case.’
Veronika Watson Kuc, Creative Director, UNIT9

Replica is an interactive, gamified experience that combines the rich history of the museum with the modern excitement of Roblox and AR. The full experience consists of two parts – a mobile AR app for in-person museum visitors, and a Roblox experience for players worldwide.

Using the mobile app, visitors can navigate their way around the museum to discover artworks and artefacts that can be scanned and transformed into collectible digital replicas – from a 14th century Japanese suit of armour, to Vincent van Gogh’s straw hat. Once collected, these digital items can be worn by users as avatar skins and accessories on Roblox across all 40+ million games available on the platform.

To make the experience accessible to patrons at home, we also created a replica of The Met in Roblox, including the museum’s iconic facade and other renowned spaces like the Great Hall.

To learn more, visit here. ​