Coca-Cola - Coke Studio: The Real Magic Virtual Record Store

Coke Studio brings its “Real Magic” brand platform to life through the lenses of culture and music. Inspired by the “Be Who You Are” song and music video, we created a music-focused experience that gives people the opportunity to create real magic with Jon Batiste himself.

‘We built a game that stays authentic to the “Be Who You Are” song and film, whilst also giving players the ability to feel like they’re participating in its creation. The result is an entirely different way to engage with the music.’ Shelley Adamson, Creative Director, UNIT9

The Real Magic Record Store is an immersive web experience where people can explore new worlds and discover trending musical artists. Players begin in the Record Store, a roamable 3D environment that replicates the iconic location from the “Be Who You Are” music video.

Guided by Jon Batiste, they’re tasked with finding and collecting the four albums of the artists featured on the “Be Who You Are” song and in the film: Camilo, NewJeans, J.I.D, and Cat Burns. In helping Jon Batiste discover these hot artists from around the globe, players get to bring different musical talents together, experience the unique worlds from the film, and follow the narrative arc of revealing the song.

The Real Magic Record Store brought together a group of diverse talents to create something new, unexpected, and cool. By inspiring people to be true to themselves, we empowered them to connect with others and create Real Magic moments.

See more here. ​