Michelin w/ TBWA - Every Gesture Counts

​A close up look at some of the world’s best craftsmen, Michelin “Every Gesture Counts” is the discovery of the countless gestures that lead to the perfect driving moment created by the Michelin PS4S tire. Directed by Ivan Olita, and produced by ELSE/TBWA in collaboration with BRAVÒ, “Every Gesture Counts” is a series of seven online episodes and a 30 second TV commercial broadcasted both in Europe and the United States.​