null - Canon - See Impossible

Working with agency Grey, Taylor James produced this print and digital campaign for the new Canon Exploded lens camera with the tag line ‘See Impossible’. This was the first time Canon had broken down a camera for the public. We shot the individual pieces in house, including the talent, with our own photographer whilst also doing the CGI, Motion graphics and Retouch. This was a 360 degree production – Taylor James developed a very efficient pipeline which meant once the print updated the retouch elements they propagated through to the motion scenes. We created assets for print and digital, providing the client with a huge array of deliverables for Instagram, Facebook, web banners and print publications.