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Bulmers - No.17

Bulmers approached Taylor James to create an exciting cross-platform campaign spanning TV, outdoor, interactive and social media. The idea centered on launching Bulmers No17 cider as a permanent member of the Bulmers family and to create the ‘ultimate cider drinking experience’ that would go hand in hand with summertime festivals and live experiential events taking place along South Bank in London. The finished results were a beautifully crafted and slightly eccentric campaign drawing inspiration from Victorian science and laboratories with intricate and diverse character design. The digital platforms were adorned in intertwining brass and copper pipes and steel cogs referencing the rich and diverse history of cider brewing but still managing to keep it firmly modern and contemporary. Taylor James worked closely with the creative team at Exposure to fully maximize its potential, which resulted in Facebook fans growing from 5,000 to over 61,000 during and after the campaign.

Genre: Digital