The Association of German Advertising Film Producers was founded in 1966 and in 2010 joined the "Production Alliance" as the advertising section - the largest interest group for German film producers. We see ourselves as the voice of our members and focus on their competitiveness. That is why we advise and support them. We promote young talent with workshops and engagements at universities, support our members with quality training, are committed to creativity and raise awareness of international trends. We are committed to the medium of moving images in the economy and, in consultation with the OWM and all relevant industry associations, ensure uniform production standards. In this way, together with our members, we shape the successful future of German advertising film productions.