Department of Justice Ireland - Victims Charter - Diversity

Piranha Bar once again teamed up with Javelin Dublin to create a campaign of ads to highlight the rights and services available to all victims of crime under the Department of Justice’s Victim’s Charter.

We recreated life-like 3D models of all the live action ‘victims’ to shot on set, by taking highly detailed 3D LiDar photo-scans of each from head to toe. This enabled our studio to project the light from the Victim’s Charter typography onto these models so that to wrapped and warped realistically around ever crease, nostril, lip and wrinkle. Once the CG light-projections were perfectly tracked to the live action, the resulting composites gave us the convincing visual effect we were after.