Supervalu - Triple Value
It started with a unique casting call. There are not many triplets in Ireland, let alone identical triplets but our latest SuperValu spot with TBWA required just such an exotic find. Having turned this country (and others) upside down we were stoked to find the perfect trio hiding out in Dundalk. The Crimmins sisters were a blast from start to very late finish and with instore footage of the girls in the can, it was time to get zany with some eye popping graphics.
With SuperValu offering three key savings mechanisms, we thought it would be only right to work with three different illustrators to conjure wacky value GFX which inject some fun and imagination into the retail message. Not for minimalist shrinking violets, this one. Animation was created with cel drawn techniques, some toon shaded 3D and of course After Effects to realize an unashamedly 2D style to shout about the triple shenanigans.
Considering we started with the assumption we’d have to composite the final meetup of the three with twins and a stand-in, this was a great win for exhaustive casting. Under SuperValu’s ‘Real Food, Real People’ slogan, we were chuffed to work with genuine triplets and show that sometimes mother nature trumps VFX!
Piranha Bar is both a Production Company and a full service Post Facility.
Our roster of directors and our studio of animators, 3D genii, flame artists and production elves all share a passion for effective storytelling.
From live-action to animation, high-end VFX to origami and lots in between, every executional technique supports ‘The Story’. This results in engaging, beautifully crafted work that speaks, sometimes whispers and occasionally screams with one singular creative voice.
Whatever the project demands, from inception to execution, Piranha Bar encourages a collaborative approach to the creative process and looks to workshop concepts, techniques and media options with our clients.
In addition to the traditional production company workflow, Piranha Bar offers a more collective approach, where every pre-production, production and post solution is explored and delivered in-house, under one elegant Georgian studio roof.
As the world rapidly shifts focus from one medium to another and across multiple communication platforms, we seek to explore the kinds of concepts and executional techniques that result in true originality.
Piranha Bar is primarily a place to come and work with talented people, to challenge norms, to innovate and to create the very best work.
