Three Mobile - Jet Set Selfie - Gatwick pop up

Brief:

Three were looking to generate and maintain awareness of their ‘travel’ proposition by engaging the public at Gatwick Airport. They wanted a ‘stand-out’ experiential concept that brought their new ‘Travel with Swagger’ campaign to life.

Solution:

Playing on the insight that most of their younger audience love a humble-brag airport selfie, we created

the ultimate selfie upgrade - a private jet photo booth so they could #travelwithswagger. This was a first for Gatwick Airport who had never turned any of their retail units into a promotional pop-up space before.

Results:

• 44,000+ visitors at the experience over 30 days

• On average 9.4% of the daily 17k footfall were

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