75 million years ago, it would have made sense if you didn't use GolfNow to book tee times. The GolfNow site and app didn't exist.
In the "Don't be a golf dinosaur" campaign, we seek to change that. We make a simple observation: if you're not using GolfNow to get instant tee times at thousands of courses, you're not a modern golfer. You're a lumbering, lurching, squeaking, roaring, polo shirt-wearing golf dinosaur.
And then, we show what that looks like.
Title: “Dinosaur”
Client: Golf Channel
Creative Credits: GolfNow Campaign
Agency: barrettSF
Agency Location: San Francisco, CA