Amsterdam-based international creative agency
Khanna\Reidinga\Faralley\LeBon is the marriage of two small boutique agencies
to form one slightly-less-small boutique agency.
Khanna\Reidinga, founded in 2012 by Rikki Khanna (ex-AKQA) and
Hesling Reidinga (ex-Pool Worldwide), merged with the agency of Maarten
Versteege and Michel de Goede in 2017 following a number of successful
collaborations.
Situated on the prestigious Herengracht in Amsterdam, the
KRFL office stands out, not just with its huge shop-front window overlooking
the canals but also in its offering of creative services. From consultancy and
brand design, to campaigns and executive production, KRFL has the expertise
on-site to go from naming-to-campaigning thanks to four highly-specialised
partners sharing a table. An in-house team of 17 passionate people speaking 14
different languages, do the rest.
Unique products include brand therapy™®© which guides brands
through a process of self-analysis in order to unlock answers to their big,
strategic questions. Therapy sessions typically last two days and are hosted in
the KRFL workshop space, painted pink for soothing sessions.
Clients include: NN Group, VW Group, MOIA, TomTom, Friesland
Campina, Diageo, Vodafone,
DrukWerkDeal, Yays Hotel Group, G3 Industries and Magnum
Boots.