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Holland says YES to an Open Relationship with Vodafone

15/06/2015
Advertising Agency
Amsterdam, Netherlands
12
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Agency / Creative
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The unique Hybride platform allows customers to change their plan every month depending on their needs and, importantly, without a lengthy contract period. So it’s really like having an open relationship. This video, shot on location in a Vodafone retail outlet, takes a whimsical brand experience approach. The film shows real customers experiencing a highly unusual sign-up process where they are asked to 'properly commit' to an open relationship with Vodafone. The idea really is about commitment. Quite simply, people make vows when they want to make a long-term commitment to something. But we liked the idea of turning that idea on its head by making a commitment to not having any kind of commitment at all! Which is exactly what Hybride offers - an open relationship."
About Khanna \ Reidinga \ Faralley \LeBon

Amsterdam-based international creative agency Khanna\Reidinga\Faralley\LeBon is the marriage of two small boutique agencies to form one slightly-less-small boutique agency.

 

Khanna\Reidinga, founded in 2012 by Rikki Khanna (ex-AKQA) and Hesling Reidinga (ex-Pool Worldwide), merged with the agency of Maarten Versteege and Michel de Goede in 2017 following a number of successful collaborations.

 

Situated on the prestigious Herengracht in Amsterdam, the KRFL office stands out, not just with its huge shop-front window overlooking the canals but also in its offering of creative services. From consultancy and brand design, to campaigns and executive production, KRFL has the expertise on-site to go from naming-to-campaigning thanks to four highly-specialised partners sharing a table. An in-house team of 17 passionate people speaking 14 different languages, do the rest. 

 

Unique products include brand therapy™®© which guides brands through a process of self-analysis in order to unlock answers to their big, strategic questions. Therapy sessions typically last two days and are hosted in the KRFL workshop space, painted pink for soothing sessions. 

 

Clients include: NN Group, VW Group, MOIA, TomTom, Friesland Campina, Diageo, Vodafone, DrukWerkDeal, Yays Hotel Group, G3 Industries and Magnum Boots.      

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