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Tap For Trainers

04/06/2015
Advertising Agency
Boston, United States
24
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Agency / Creative
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We needed to inspire a broader, younger demographic to engage in the issue of deforestation in Amazon. The problem was youngsters had absolutely no interest in saving the rainforest. To fashion conscious girls aged 18-24, out of sight often means out of mind. However, we found we had a shared passion: sustainable fashion. So we created Tap For Trainers. It was a digital art installation and unique way of using Instagram. We teamed up with millennial icon Lily Cole to design limited edition Veja trainers. To bring the story behind the designs to life we created the first scrollable virtual tree on Instagram. From the Amazon to the tree to the rubber to the trainers. One tap of the rubber tree to create sustainable fashion, one tap of the virtual tree to win a pair of trainers made with that rubber: our Instagram art brought the message home in a unique way girls actually wanted to engage with.
About SapientNitro

SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

 

SapientNitro and Storyscaping are registered service marks of Sapient Corporation.


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