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Merrell – Inspired By Nature

02/06/2015
Creative Production Studio
New York, USA
40
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Credits
Hill Holliday approached Taylor James with a creative take on the traditional shoe ad. Their goal was to create a captivating portrait of a goat made entirely out of photographic shoes to promote their new Capra line of shoes whose tread resembles the grip of a goat’s hoof. As a production house versed in many different technical styles, TJ planned to travel down the retouch route. With a tight turnaround, it was important to capture every angle of the shoe in our photo studio so we could maneuver the shoes in post-production. Having a close working relationship between photographer, retoucher, and client was crucial in establishing the look and feel early on in the job. With a consensus on the design approach, we were able to make well-educated decisions throughout the entire pipeline that provided for a quick and painless production process. The final artwork ran across magazine spreads to their website and additional digital media.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.