null - The 2 Euro T-shirt

For Fashion Revolution Day, UNIT9 partnered with BBDO Berlin to create a quirky and memorable social campaign. A snack-dispensing vending machine was turned into a social campaigning tool to raise awareness about the garment industry’s poor working conditions for children. Bright turquoise, it stood in the middle of Berlin’s Alexanderplatz and promised passersby a real bargain: one t-shirt for only 2€. After inserting the money and selecting their size, customers were surprised to see a video start playing on a 22” HD display fitted into the plexiglass. They watched shocking scenes from textile factories of women and children sewing without a break, paid only 13 cents per hour for working under life-threatening conditions. After 20 seconds, an option appeared on the touch-screen display to either continue with the purchase and buy the t-shirt or donate the 2€ to Fashion Revolution instead.