Diageo - The Bar

The beverage industry is abundant with click to purchase or recipe sites. TheBar.com was just that, an existing cocktail recipe website that featured iconic Diageo brands, like Captain Morgan, Tanqueray, Johnnie Walker, Ciroc etc. The brand was tired, a little neglected and needed some love.

The Bar is a mindset. It’s no longer just about going out for drinks. It’s also about elevating moments at home. Ones that have become all too common for everyone. By curating Diageo’s broad and diverse range of brands, partners and expertise, The Bar can help everyone add that personal touch to any occasion at home.

The Bar is a digital native brand that has been created for the omni-channel experience. We have designed an identity that has scaled globally into 10 markets so far and have created a design system, toolkit and global photoshoot that is being applied across many channels including websites, social campaigns, packaging, wrapping paper, gift tags, postcards, retail store, bags, signage, motion and sonic branding to name a few. The Bar is a platform that is changing the way you can enhance your drinks experience at home.