Saga City nestles in a bay on the Ariake Sea in Japan. It's a place where nobody wanted to go and the local tourist trade suffered from its reputation of having just a "muddy" beach. To create interest in this little known part of Japan, the story of the Alien of Ariake was written. Based on the fact that local fish delicacy bares a striking resemblance to Ridley Scotts "Alien". We were able to use this resemblance to claim an alien sighting, so stirring people's interest to visit the city.
Categories: Services, TravelGeometry Ogilvy Japan, 8 years ago