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Group745
Group745
Group745
Group745
Group745
Group745

Sprintweets415

27/05/2015
Advertising Agency
New York, USA
10
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Credits
Most of the Mercedes Benz Truck customers are small business owners, who use Twitter as their main channel to promote their products. The Sprinter415 is the utility vehicle with the largest capacity of the category. To prove it, we gave them a new media tool. We created Sprintweet415, an app that allows them to tweet up to 415 characters to promote their business.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).