Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Share Kleenex Care

Kleenex is an iconic brand, but was increasingly becoming interchangeable with any tissue. The brand wanted to connect with both new and existing consumers, on an emotional level, in order to reassert its leadership and roots in care. However, our hyper-connected world has ironically made people increasingly less connected. Have they forgotten how to care? Kleenex believed that, despite what it sometimes seems, they haven’t.


Brand: Kimberly-Clark Canada