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Thlays Sounds of the CIty

To encourage people to use the train to go and explore nearby cities, Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city. Pedestrians were invited to plug in with their personal headphones and start exploring. Headphones are often used to block out a city. With Thalys Sounds of the City, they were an opportunity to rediscover one.

Creative Agency

Copywriter: Lucile Briotet

Art Director: Olivier Lafaysse

Chief Creative Officer: Jean-Francois Sacco; Gilles Fichteberg; Jean-Patrick Chiquiar

Account Managers: Camille Hemet

Production Company

Founder: Hugo Birth


Executive Producer: Matthieu Sibony

Sound Engineer: Sylvain Rety

Sound Production: Schmooze

Genre: Creative technology, Experiential, Music & Sound Design