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John Frieda

John Frieda and Brave partnered with UNIT9 Director Anrick Bregman to create an ad for John Frieda’s renowned Frizz Ease hair product. John Frieda’s stylist for this video was Kerry Warn, who previously worked with such celebrities as Sophia Loren, Kate Moss and Clint Eastwood and on films such as ‘Eyes wide shut’ and ‘The Great Gatsby’. Visuals of the model were intercut with imagery related to the passing of time to create a sense of urgency and finish the ad with a powerful rush to mark “the end of frizz.” The ad also featured a 3D sequence by We Are Formation, showing hair in microscopic form. The audio track was composed by Adrian Meehan. He started by building a simple click track using the sound of fingers snapping. With the help of some nice ReVerbed extra layers of ambient music and percussion elements and sound effects, he built up a powerful and fun piece of music.

Advertiser

Brand: John Frieda

Marketing Manager: Alex Bradbury (Digital Marketing Manager)

Creative Agency

Account Manager: Jajati Sareen

Creative Agency: Brave

Group Account Director: Claire Knowles

Senior Art Director: Caroline Paris

Production Company

AD: Jerome Franc (1st Assistant Director)

DOP: Carl Burke

Executive Producer: Michelle Craig

Line Producer: Rory Mathieson

Producer: Dale Healy

Production Assistant: Harry Starkey-Midha

Production Designer: Sarah Jenneson

Category: Beauty/health, Haircare