Nissan - Defy Convention: The Nissan ARIYA VR Experience

How do you launch, distribute and deliver a car that isn’t available yet? That was the challenge that Nissan faced with its next gen EV - The Ariya. The answer was to replace the physical experience with a virtual one – The Ariya VR Experience.

VR let reservationists “drive” the new Ariyas they’d ordered virtually and put would-be test-drivers behind the wheel, sans dealer. It also positioned Nissan as a tech-leader, paying off on the brand’s “thrill” promise.

Then, we took the experience to the mass market. Anyone could download the VR app, try it out in social media, in 360 videos, and on site product pages – proving that you don’t have to drive (or even see) an Ariya in real life to know how one looks and feels.