Nissan - Defy Convention: The Nissan ARIYA VR Experience
How do you launch, distribute and deliver a car that isn’t available yet? That was the challenge that Nissan faced with its next gen EV - The Ariya. The answer was to replace the physical experience with a virtual one – The Ariya VR Experience.
VR let reservationists “drive” the new Ariyas they’d ordered virtually and put would-be test-drivers behind the wheel, sans dealer. It also positioned Nissan as a tech-leader, paying off on the brand’s “thrill” promise.
Then, we took the experience to the mass market. Anyone could download the VR app, try it out in social media, in 360 videos, and on site product pages – proving that you don’t have to drive (or even see) an Ariya in real life to know how one looks and feels.
Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
We’re Critical Mass, but our friends call us CM. Please call us CM!
