KIA - The KIA Sportage | Inspires Attention

In this new commercial for KIA, the story of a lonely firefly finding friendship is brought to life.

Working with director Lee Ford, the Glassworks VFX team used a combination of character animation and FX simulation to portray how our hero, and later several hundred more fireflies, become transfixed by the KIA Sportage.

A vast all-round VFX effort topped off by Jonny Thorpe's evocative colour grading.