These TV spots create intruige by having contrasting stories told by the visuals and the audio. What
you see is POV shots of everyday life, but what you are hearing is dramatic and emotionally tense -
like a movie or a series. Only at the end of the spots do you realise that the main character, whose
POV we are looking through, is actually watching a movie or a series on their mobile device, and
what we're hearing is the audio from the show. These spots are to advertise the new app that
allows consumers to watch DStv whenever, wherever.