null - Frozen Moments campaign for Unibet

Albion's latest campaign for Europe’s largest online betting platform, Unibet, follows 2012’s successful ‘Armchair Experts’ work, which focused on real sports fans and bettors giving insight into the factors they look for when thinking about and placing a bet. Albion’s creative work resulted in year-on-year increases of first-time depositors, up 240 per cent. ‘Frozen Moments’ champions the intelligent bettor by using actual sportsmen in real scenarios, slowing down the action to pin-point the crucial moment when a split-second decision is made on which way the game will go. This new iteration of work with Unibet illustrates the huge offering of 90,000 in-play markets, allowing users to place bets during a game, and the live-streaming of over 30,000 events available through the site. The television campaign will be supported by digital online ads and prominent media partnerships around the IPL cricket and US Masters golf tournament.