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Sotetsu Holdings Inc. - A Train of Memories

Sotetsu Holdings Inc.
05/09/2023
Advertising Agency
Tokyo, Japan
60
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Agency / Creative
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SOTETSU is a Japanese railway company operating entirely within Kanagawa Prefecture, which neighbors Tokyo, since 1917. In March 2023, SOTETSU established a direct through service to central Tokyo by connecting with the Tokyu Line, which had been a long-awaited dream since its establishment.

Our film follows the track of the father-daughter relationship evolving over twelve years as they commute to work and school on the same train on the Sotetsu Line. The entire story is set on a train and was filmed in one shot. As the daughter grows, she explores new social values, ventures beyond her family circle, and becomes distant from her father. The ever-changing father-daughter relationship throughout the years is styled as a seamless time-lapse sequence of 50 lookalike actors with train’s winding movements to express the swaying emotions of the two. In the final scene, the father prepares to get off at their usual station, except this time, the daughter will continue on to her new university in Tokyo. She is on the new connecting line that goes directly into Tokyo.

About Hakuhodo
Founded in 1895, Hakuhodo is a global top ten integrated marketing solutions company. Through our network linking over 150 offices in 20 countries, we work in partnership with more than 3,000 clients. Some of these relationships have endured for over 60 years. Building on our world-class research and big data and digital expertise, we develop innovative creative solutions for each client we partner with.
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