Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Say It With Chocolate

Chocolate sales creation relies on constantly finding ways to engage shoppers and trigger impulse purchases in-store and on-the-go. Cadbury repurposed an old press with movable type, to print personal messages onto chocolate bars on demand; leaving the wrapper untouched. In a time where social media has rendered words virtually meaningless, we invited people to "Say It with Chocolate". Making it possible to send a truly genuine message, read only by one.


Brand: Cadbury

Category: Food, Snacks and confectionary