Lululemon - Holiday Season - Set Joy in Motion

Set Joy in Motion

Bolder was tasked with creating the intro and outro elements for lululemon’s "Set Joy in Motion" holiday gifting campaign.

​The elements had to strike a balance between simplicity and refinement, while maintaining a festive and elegant feel. The core concept of the campaign was centred around the expressive motion of ribbon, which was captured in a series of studio shoots featuring multiple colour combinations.​

https://www.behance.net/gallery/167329135/lululemon-Holiday

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