Blaest - Spring / Fall 2023
BLÆST - SPRING/FALL 2023
Norwegian fashion brand BLÆST contacted Bolder to collaborate on 2023 seasonal campaign assets. Promoting their technical outerwear and its high performance fabrics.
Communicating the essential and fundamental qualities of function-forward garments was the aim - WATERPROOF. WINDPROOF. LIGHTWEIGHT. BREATHABLE.
Styling, design aesthetic and finish of the fully CGI scenes built to reflect the Scandinavian label’s fashion focused, minimalistic and sustainably crafted collection.
Neutral hues and simple, naturalistic settings fit with the brand’s vibe, with calm, refined animations/simulations and lighting focusing on the core messaging. Combining softness with durability and nature with subtle urban tones.
