The new campaign for Avis Car Rental created by Leo Burnett Business promotes Avis’ sponsorship of the new PGA TOUR Fantasy golf game. For the first time ever, Fantasy Golf will integrate the exclusive ShotLink scoring system giving users an enhanced tournament and gaming experience.
The campaign consists of three :30 second TV spots, ‘Coach’, ‘Caddie’ and ‘Massage,’ which feature fans getting up close and personal with PGA TOUR player and AVIS Brand Ambassador Steve Stricker, offering unsolicited advice and encouragement knowing what is at stake in their Fantasy Golf game.