Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
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mo-sys
Contemplative Reptile
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FanicureEmbed With Credits

201

ADD TO COLLECTION

Women love football, too. But somebody forgot to tell the beauty industry. Until COVERGIRL partnered with the NFL, that is. To help create awareness for this first-ever association, we created #Fanicure. We shared team-inspired looks on COVERGIRL.com and social networks, showing women how to create them. NFL "fanicure," and "nailgating" events brought the buzz to the stadium all season long, including Super Bowl XLVIII.

CREDITS

Brand

Categories: Events, Sports and Leisure

VMLY&R COMMERCE US, 7 years ago