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Fanicure

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Women love football, too. But somebody forgot to tell the beauty industry. Until COVERGIRL partnered with the NFL, that is. To help create awareness for this first-ever association, we created #Fanicure. We shared team-inspired looks on COVERGIRL.com and social networks, showing women how to create them. NFL "fanicure," and "nailgating" events brought the buzz to the stadium all season long, including Super Bowl XLVIII.

Client

Brand: CoverGirl

Categories: Events, Sports and Leisure

VMLY&R COMMERCE US, 7 years ago