null - TAM'S Museum on a Trolley

In the competitive airline industry, the moment of truth is inside the airports. So, in order to improve the relationship between the airline and its customers we launched the TAM Museum on a Trolley campaign. With the goal of promoting one of the company's most lovely assets, an aviation museum that is yet little known, we completely redesigned the trolleys at Brazil's five largest airports, transforming them into replicas of aircraft in exhibit at the museum. The fleet was made available at the airline's boarding terminals so that passengers could 'pilot', take pictures and most importantly, learn about the fascinating history of aviation.