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Experience 5Gum

This experience, created by BBDO Düsseldorf and UNIT9, is a multi-sensory installation where users can touch, smell, see, and hear their way through four fully immersive worlds, based on 5Gum’s flavors.


Brand: Wrigley

Creative Agency

Creative Agency: BBDO Düsseldorf

Digital Developer: Andre Venancio Joao Sousa (Interactive Developers)

Producer: Nicolas Jenkin Mönch (Local Events Producer)

Tech Lead: Laurentiu Fenes, Kamil Cholewiński, Dimitris Doukas, Silvio Paganini

Technology: Mateusz Marchwicki, Christian Bianchini (Hardware Engineers)

UX: Laura Cortes, Dirk Van Ginkel

Digital Production Company

Developer: Dmytry Lavrov (Lead VR Developer)

Director: Robert Bader

Executive Producer: Ben Young

Producer: Stefan Bader (Local Producer)

Project Manager: Pierre Trochu

Tech Director: Yates Buckley

Interactive / Digital Agency

Developer: David Li, Karol Sobiesiak (VR Developers)

Developers: (Back End) Kamil Cholewiński (Lead Developer), Piotr Zalewski

Music and Sound

Sound Engineer: Axel Wagner


Editor: Samuel De Ceccatty, Jakub Wesołowski

Post Production / VFX

Visual Effects: Tom Waterhouse, REALISESTUDIO, EIGHTVFX STUDIO

Production Company

Production Assistant: Martha Ross

Production Runner: Lorenzo Vivoli

Genre: Action, Animation, Creative technology, Digital, Experiential, Music & Sound Design, Visual VFX